For this week’s challenge, I’m taking an easy approach to the post. I collect Absolut Vodka bottles. They don’t need to have vodka in them, I just like the bottles. I love the simple classic shape, and the creativity that goes into their marketing. ”Absolut Unique” – is one of their newest promotional campaigns, with the slogan “one of a kind, millions of expressions”. Absolut is producing approximately 4,000,000 unique bottle designs. How cool is that? On the Absolut website, this is how they describe the process:
“ Splash Guns and Algorithms
To give each bottle a unique design, we had to re-engineer our entire production process. Through decades of fine-tuning, we have become experts at making sure each and every bottle of ABSOLUT looks exactly the same. Now we turned this method on its head: no two bottles must look the same.
We set up splash guns and color-generating machines, and developed an algorithm that places individual patterns on top of a specially applied coat of paint, allowing for a nearly endless sequence of combinations from 35 colors and 51 patterns. We defined the rules and then let the machines do the designing themselves. Our facilities looked more like an artist’s studio than a bottle factory.”
My son, Marc, bought me this bottle. It is number 2,356,527. Isn’t it beautiful?