My youngest son, Marc, arrived home from Europe recently. He surprised me with a lovely gift – a new Absolut bottle. It has vodka in it, but that is beside the point. Someone will drink it. The important thing is the bottle – Absolut Exposure – part of the Traveler’s Exclusive series, which is only available at airport duty-free shops.
Here are a few others from my collection. In case anyone thinks this is an odd thing to collect, I should explain. Many years ago I started collecting Absolut vodka ads from magazines. I liked their clever advertising campaign and the ads are simple to collect. I keep them in plastic sleeves in binders – one binder for “places” and a couple of others for all the rest, filed alphabetically. I enjoy flipping through them occasionally and a few of my friends have looked through them as well. Then one day in 2003 I was in a liquor store (must have been shopping for cooking liquor) and I spotted an unusual Absolut bottle with artwork by Romero Britto. I was intrigued. I bought it, and when it was empty I kept it. Seems innocent enough, don’t you think? Then I discovered that Absolut produces special edition bottles, and some of them are quite beautiful. I was hooked. I now have about 2 dozen bottles in my collection. Here are a few of them:
I’m not trying to collect all of their bottles. They take up a lot of space! Of course, I do want to see the new Traveller’s Exclusive bottle that will be wearing a denim cover with a zipper. I think it will be so adorable that I will need to own it.
The Absolut company has recently make changes to their print advertising, and the new ads are not very interesting to me. The good thing is that I have discovered the availability of ads online. I am now able to collect all kinds of ads that I would never have been able to have, since they were printed in very specific magazines, and sometimes only in other countries. I’ve discovered that I don’t need to physically possess the ads. I’m happy to add them to my Pinterest boards. I have several Absolut boards and they are stunning if I do say so myself. You can check them out on Pinterest if you like.